Keds x Taylor Swift
Integrated CampaignCalling all brave girls! This highly-successful, digitally-driven global campaign focused on bravery, optimism, and positive self expression through fashion. Efforts resulted in 1.1 billion media impressions and 1 million+ YouTube views, with business doubling over three years.
![](https://freight.cargo.site/t/original/i/b4ba57c7b971ac2c45bd715983a1b75a9e22424f2baa14d24e25c9e092c94fb4/Keds_1.jpg)
![](https://freight.cargo.site/t/original/i/308d979ed31e7bf358c3b5caf1e0b43705f10bb761f11b7684101ed8227c88ea/Keds_4.jpg)
![](https://freight.cargo.site/t/original/i/197448b9fbe81d53dde0a77268446f207cb65a99afe21cdac1404b39435d8582/Keds_5.jpg)
![](https://freight.cargo.site/t/original/i/15b165a78f049612e409b54a5d591731c86fab7a552297a1f80c1fa7417c7d26/Keds_6.jpg)
![](https://freight.cargo.site/t/original/i/adf88fa4c60324516e6b661aeaa60f5ca5258312f02ecb1e9a2b0c2fcc55feaa/Keds_7.jpg)
![](https://freight.cargo.site/t/original/i/8f099bf4bfaa565e08a779aa6e68b42e5cbf3e903fdc712b1391f6aa01f3419d/Keds_8.jpg)
![](https://freight.cargo.site/t/original/i/db930991b3100ecb1a6ea4720d5504ad6a7babb13b12f124fbe7b665247ca076/Keds_3.jpg)