G.H. Bass & Co.

Integrated Campaign

G.H. Bass & Co. footwear is all about the balance of form and function. Sophisticated style with outdoor credibility. For this campaign, we personified the man himself, G.H. Bass, and followed him, as he narrated the stories of some of the brands most fascinating characters and shared their world. To round out this campaign, we created video content, partnered with influencers and tapped into Pop-Up Flea’s street cred to boost the brand. We also redesigned their monthly catalog and took over their instagram feed to help illustrate the World of G.H. Bass.

As a second iteration of this campaign, we focused on the real people who embodied the G.H. Bass spirit and created the Explorers campaign to highlight and celebrate them. We partnered with Nick LaVecchia, a renowned photographer and Maine local, and an amazingly resourceful treehouse building family, Loren, Ida, Marsha, and Philip Frances, and helped them tell their beautiful and inspiring stories.