Copper Mountain

TV / Integrated Campaign / Brand Refresh

An iconic winter playground for alpine skiers for nearly fifty years, Copper Mountain continues to attract both laid-back adventurers and world-class athletes alike to its vibrant community and unique snow-covered terrain.

As part of a recent $20 million capital improvement program, Copper Mountain wanted to further differentiate the resort as a premier destination for skiers and riders.

We worked with them to refine their iconic identity with tighter lines, bold typography and a modern color scheme — along with a comprehensive design system — to appeal to serious winter sports enthusiasts worldwide.