Chevrolet Sonic Campaign
TV / Integrated Campaign / App
TV / Integrated Campaign / App
As part of the creative team behind the Chevy Sonic campaign, we thought it would be fun to throw a car off a building, out of a plane, off a platform and off of a skate ramp. We also thought it would be fun to create an app and an online game where people could complete “firsts” of their own.
![](https://freight.cargo.site/t/original/i/6f733cbb295bd9d426cd463b5e33af1c92fb12463e61f56ee70aac14b3774df6/Chevy-Site-01_o.jpeg)
![](https://freight.cargo.site/t/original/i/c8a63073dd8a7dda71d2b58a83ef06668f48fb044a21ea9e6c3a7c00645fe5ce/Chevy-Site-02_o.jpeg)
![](https://freight.cargo.site/t/original/i/21bf73c67d3e4eb42e1fb828ba4e6bc17a81890a5eb920e57cbe65c799f7b4a8/ChevySonicApp_o.jpg)
Don't Click this banner
![](https://freight.cargo.site/t/original/i/3644fd65855a0ee0cc19bc22b7451d5cff5fcab31b5c8e48eb47407763171cbc/sonicbanner_main_o.jpg)
In an online first, this banner specifically asked people not to click it, a request that, of course, got a lot of people to click it. Reverse psychology—go figure.
Awards:
Bronze Lion // Cyber // Best Digitally Led Integrated Campaign, Cannes 2012Shortlist // Promo & Activation, Cannes 2012
Interactive Gold Pencil // Integrated Branding/Integrated Campaign, One Show Awards 2012
Interactive Silver Pencil // Online Films & Video/Event or Live Webcast, One Show Awards 2012
Bronze, London International Awards, 2012